Our group
Primarily founded in 2005 to support brands clearance in Africa, Common Project has evolved into a valuable partner for premium brands willing to penetrate the African & Middle East territory.
Being consumer centric has reshaped our vision of distribution and helped us to grow and reinforce our strategy.
In 2015, Common Project moved towards qualitative distribution management through retail and franchise with a controlled wholesale supply.
Connecting people to global brands has always been a challenge in Africa.
The diversity of languages, consumer behaviors, currencies, regulations and the cultural diversity make it challenging for brands to penetrate African countries.
Our seasoned and highly experienced team of experts can evaluate, analyze and provides tailored solutions to brands, keeping in mind the global strategy.
In 2005, we started to implement our first strategies and develop franchise for adidas in Algeria, while working on developing other countries. Since then, we expanded and teamed up with carefully selected partners around Africa to deliver a unique consumer experience.
Common Project provides innovative and complete solutions to connect brands and consumers globally. We find solutions for global brand to reach the african consumers on different channels.
Connecting people to global brands has always been a challenge in Africa.
The diversity of languages, consumer behaviors, currencies, regulations and the cultural diversity make it challenging for brands to penetrate African countries.
Our seasoned and highly experienced team of experts can evaluate, analyze and provides tailored solutions to brands, keeping in mind the global strategy.
In 2005, we started to implement our first strategies and develop franchise for adidas in Algeria, while working on developing other countries. Since then, we expanded and teamed up with carefully selected partners around Africa to deliver a unique consumer experience.
Common Project provides innovative and complete solutions to connect brands and consumers globally. We find solutions for global brand to reach the african consumers on different channels.
Mission & Vision
Strong of 20 years expertise on the African continent, we aim to deliver the ultimate shopping experience.
We celebrate diversity in Africa by understanding the needs and behaviors of our consumers, and we carefully select the distribution channels, brands and products that will bring the change to their lives.
Our value
INTEGRITY
is the core of our business relationships. We thrive in building transparency and trust with our peers through responsible actions.
INNOVATION
is key. We always think like there is no box and encourage creativity and continuous improvement in our day to day operations.
PASSION
As passionate individuals, we strive to connect and form strong, trust-based relationships. We want to make an impact and believe in what we do. We inspire others to join and identify with our vision.
CONSUMER OBSESSED
all our actions are tailored to answer specific needs. We think consumer first.
